Resources, Links, Ideas & Articles on Exhibition Shopfitting Retail Display Systems - In and Beyond Malaysia, Asia
Capture The Attention Of Your Customers With A Practical Approach To Shop Decorating
Jan 13th, 2009
Many results of extensive researches and studies has been done to determine consumer behavior – from the ‘why they walk past stores’ to the determining factor that urges them to enter a shop; from finding out what they feel when they enter a store to where’s the tipping point when they decide to purchase something from a store. 60% of the decision-making process, a staggering number if we do say so ourselves, is made based on how they feel about your store. There are many other underlying factors involved, like customer service, lighting, price and quality of the products on display…but even with that said, a lot of consumers ‘cite shop décor display’ as one of the major factors that affects their buying habits.
Shop décor display also plays a pivotal role in gaining customer loyalty – something that brings the customer back time and time again. And this says a lot about how important a successful visual presentation your shop décor display is.
The shop décor display determines whether the consumer gets overwhelmed, confused or enthralled by what you have on display. Oh, you could have a very organized décor that display that has a focal point, but ponder this for a moment, do you place everything of importance in the single right place or do you give your potential customers enough ‘thinking space’ as they walk through your shop? This is crucial because once your potential customer is overwhelmed with your shop décor display, it’s hard to turn them around – not even with a very persuasive sales person at their tail.
Playing up the shop décor display of your retail outlet is unavoidable…if you want to keep your customers from walking out of your store within two minutes of being in there. Are you bringing merchandize or products to your customers’ attention? Is the display area bland and hard to differentiate from other similar stores? Would you, if you were a customer, feel comfortable walking around a retail outlet with your type of shop décor display design?
With your shop décor display, you have to divert your customers’ attention straight to where you want them to look using practical display units that is at eye-level. If there’s one single item that you want them to take notice of, bring their attention to it, INSTANTLY. So, it’s important to come up with a design that both captivates the essence of your company’s brand/image and at the same time make the customers feel at ease (without having to rush around or hoping that they don’t miss anything of importance).
If anything else, your shop décor display should make the customers feel like ‘if I can’t make up my mind today or if I don’t have a budget today, I’ll come back for another look tomorrow’.
*** *** ***
THIS ARTICLE IS COURTESY OF....
For ideas and uniquely different yet affordable shop display products , visit Formedge's website at http://www.formedge.com.my. Formedge is a leading exhibition and shopfitting display system provider. It's a name that you can trust...
Republication rights: This article is copyrighted by Formedge (M) Sdn. Bhd. Please do not reuse, republish with or without editing the article and altering the article without explicit permission from Formedge (M) Sdn. Bhd. If you wish to republish this article in your blog or website, please copy and paste the above paragraph (including the links) after the article.