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Resources, Links, Ideas & Articles on Exhibition Shopfitting Retail Display Systems - In and Beyond Malaysia, Asia

Creating A Cozy Ambiance With The Right Color And Furniture

Can modern looking furniture and shelving be used when you are trying to create a warm, cozy and comfy atmosphere? Of course the answer is a resounding ‘yes’.

The reason why the answer is a resounding ‘yes’ is because when it comes to creating a warm atmosphere is this – it’s about the colors, not just the type of furniture. Of course, taken into consideration the fact that if the furniture and shelving are mostly flat-surfaced, streamlined and angular, it might dampen your efforts in trying to create a comfortable ambiance. But if all the other furniture and shelving systems in your retail outlets are soft and rounded, it is just a matter of playing up one furniture against the other in a complementing manner.

When picking the right color, first consider the color of the walls and flooring. If they are warm colors like brown, magenta, dark red or beige, yeah, those are warm colors that can potentially make your customers fall in love with the fact of merely walking into the store even if they are not really interested in what you have to sell.

Once you have that down pat, THEN and only then you are in the better position to pick the color of the furniture and shelves that you want for your store.

Colors to avoid if you want to make the ambiance warm and comfortable would be white, bright yellow, neon orange, cherry red, and the likes of the pastel family. One might wonder if it would make the whole shop look absolutely dreary, somber and too depressing. And here is where the colors of the furniture, shelves and lighting comes in.

You might want to go for downlights which are not too bright but lights up the place well enough. Discuss this with your interior designer if you are hiring one. They are in the best position to help you decide which furniture, lighting and color to go for.

While you are shopping for shopfitting products, if possible, bring the interior designer along or if that is not possible, snap pictures of the shelving and display systems that you want in the color that are available and get the advice of the professional. No, this is not the rule of thumb and you can absolutely do this on your own if you do not have the budget to hire an interior designer. Consulting the sales assistant from where you are getting the shopfitting features from works well too. Many reputable shopfitting and office furniture companies hire well-trained people who have an eye for color, size and shape and interior designing to assist their customers in choosing the right product for their stores.

And in the meantime, have a good time decorating your store and good luck!