Resources, Links, Ideas & Articles on Exhibition Shopfitting Retail Display Systems - In and Beyond Malaysia, Asia
Hit The Right Notes With The Right Stand
May 22nd, 2009
In an exhibition, you have nothing more than a few seconds to make an impression, entice the target, make them curious, get them to stop and not walk past your exhibition booth. It’s a tall order but not an impossible one to fulfill. In order to do that, you need to stand out….that’s the number one thing that should be on your mind when designing the exhibition booth but it’s not the only thing. Now, imagine if you’ve gotten someone curious about your products or services and they need to find out more information about it before they delve deeper, where would they find them?
The big question would be this – what type of exhibition stand should you use during the event to make it more effective, cost and marketing wise.
Pop-up exhibition stands make a lot of sense because of the fact that they’re extremely mobile and is light without being flimsy. If you get a good exhibition stand, it is stable and can last for an extremely long time. The good thing about that is that you can make use of them time and time again for lots of other future events. Before purchasing your exhibition pop-up stand, try them out or get the sales person to explain the setting-up process. Most good quality exhibition stand can be assembled within minutes without too much hassle. Another great thing about pop-up exhibition stands is that you don’t need a lot of space to use them. They’re tall, stand out and can be customized to suit your needs.
Banner stands are cool for exhibition as well – this is particularly true if you have a lot of printed materials to distribute and display during the exhibition. They’re relatively low-cost and is ideal for companies that don’t have a lot of spending money. Although it’s not as versatile as a pop-up exhibition display system, it’s feasible, affordable and makes a whole lot of sense. And of course, the banner stands are very mobile. Although banner stands come in many different colors and designs, we strongly urge you to go with the more common colors because it is more flexible that way.
If you’re in it for the long haul, I think going for a custom one is great too because if you’re going to using it for a long time. This way, you’ll be customizing the whole exhibition display unit to suit your own individual need – and of course, it stands out because the likelihood of it looking exactly the same as another exhibition stand is less.
The point here is to hit as many eyeballs and generate as much interest as possible with a simple solution – and you can do all of that with an exhibition stand, believe it or not.
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