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Resources, Links, Ideas & Articles on Exhibition Shopfitting Retail Display Systems - In and Beyond Malaysia, Asia

Indoor Outdoor Banner Stand

Most companies that attend and participate in exhibitions and road shows have a couple of banner stands and other display units handy in storage. Most of the time, the stands stay in storage till the time comes for another event. I think it is such a complete waste. Make the most of your banner stand by using it indoor and outdoor at your retail outlet or at least, near your office! You have paid for the banner stand as a form of advertising investment and most of the banner stands in the market today are made from durable material; hence, they can withstand harsh weather.

Quality banner stands – And speaking of quality, whenever you are out there shopping for a good banner stand, there are a couple of thing that you should take note of. One, the company that is selling the banner stand. Two, the quality of the banner stand (we recommend testing the banner stand right there and then, get the sales person to put together the packed unit for you and shake it up a bit). Three, where the banner stand was made. Suffice to say, banner stands made in some countries may come cheap but with the low pricing comes low quality. So, if you are purchasing the banner stand as a form of long-term investment, buy a medium-cost one. You will be surprised that some banner stands shake, tremble, tumble and topple over at the slightest of gusts. Good banner stands are solid and stable.

malaysia quality banner stand

Is there a difference between indoor banner stand and outdoor banner stand – Yes, there is. Some companies and manufacturers DO specify whether the stands are suitable for outdoor or indoor display by printing out the specifications on the box packaging. Some don’t. If you intend to use the banner stand outdoors, check with the sales assistant or do your homework on the internet by looking up the materials used to make the banner stand. If the material is vulnerable when placed under the hot sun, susceptible to rain and is unstable when there is wind, chances are, the banner is made for indoor use only.

The base of the banner stand also makes a difference. Always check, if not err on the side of caution instead of wasting your money on something that does not meet with your requirements.

They all look almost alike – Yes, it is true. It is really quite hard to find a banner stand that stands out because every single one out there in the market looks probably the same. The stand, the base, the frame…pretty standard stuff. The most important thing is how functional it is and the quality of the frame. Don’t spend too much time trying to finding one that is ‘unique’ and ‘creative’; based on my experience in this field, it is hardly worth your time. Spend extra time and money on looking for a good graphic designer, advertising and marketing strategy and printing partner to come up with something eye-catching to use on the banner stand.