Resources, Links, Ideas & Articles on Exhibition Shopfitting Retail Display Systems - In and Beyond Malaysia, Asia
Stay Smart - Customize Your Exhibition Products
May 28th 2009
One of the biggest reasons why I often ask my customers what they wanted before they purchase an exhibition item is because I want to fully comprehend the purpose of the product. Each exhibition product has its own purposes although most are flexible enough to suit many different types of events but the truth be told, it’s important that you make it a point to find out the main purpose of the purchase in case you’re in it for the long haul.
Make it a good investment over the long run
It’s a decent sum of money we’re talking about if you’re planning to use it more than just one exhibition.
Perhaps you intend to participate in more exhibitions in the future? Maybe you’ll be moving to a new location in the near future and the exhibitions products might have a more permanent role to play in your retail outlet? Or maybe you might want to combine it with other fixtures and display products in your shop to come up with a new design or décor?
Basically, this is the kind of thing that you should speak FREELY with the sales assistant about. This person’s got all the knowledge in the world to help you get the best bargain.
Customize the exhibition products to suit your needs
Most experienced exhibition product companies who have been in this industry for some time have the ‘customize your own display’ option open for their customers.
Customization of the exhibition products is feasible when you are planning to place the display as a more or less permanent fixture in a certain location. This way, get a consultant to head over to your shop to take a look. He or she can come up with a customized solution that can make your store stand out, save you some cash and save you the headache of having to purchase different exhibition products from different stores only to find out that some fit and others don’t.
One of the biggest problems with finding the right exhibition display unit is the size. But that’s not all – aesthetic concerns cannot be ignored either. Discuss color options with the sales person before purchasing. You want to know all the color options that are open to you so that you find out that there’s baby blue after you get yourself the brown display unit.
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