Resources, Links, Ideas & Articles on Exhibition Shopfitting Retail Display Systems - In and Beyond Malaysia, Asia
Who Cares? Your Customers Do!
Aug 5th 2010
'There isn't a point in changing the way our store looks because nobody cares! As long as we are selling reliable products, that should be enough for them,' retorted one retailer. We beg to differ.
Customers don't only buy into products or services, loyalty is born out of experience, and relationship. If you wish to retain your current customers, this may be something you want to look into. Changing the way your retail outlet looks gives customers a refreshing feeling. It tells them that you care about their shopping experience when they buy things from you. It could be something as simple as adding a new shelving unit or it could be something major like a renovation but by giving them a refreshing new experience, you tell them lots of things and no matter how you look at it, they DO care.
Moving your furniture around in the shop works too, if you do not wish to add new shelves to your shop. But be sure that the layout of your retail outlet's shelving system is not cluttering up space. Using stackable shelving units help too because it clears up floor space so that your customers can browse freely and comfortably in your shop.
When you look at the buying experience from a customer's point of view, you will see that they start building a relationship with you from the first moment on. Every time they visit your retail outlet, they are subconsciously trying to find something new to like about your store. A new product, a new revolutionary service that can enhance their lives or maybe it is just a new ambiance that they are seeking.
If unsure about what your customers are feeling about your retail outlet, don't be shy about asking for their opinion. Print out some feedback slips and get them to share their views with you. You will be surprised at how willing your customers are to help you improve your business because when your business improves, the more things that they have to look forward to in the future.
Think about it.
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For ideas and uniquely different yet wall-mounted merchandising solution, visit Formedge's website at http://www.formedge.com.my. Formedge is a leading exhibition and shopfitting display system provider. It's a name that you can trust...
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